Blog

2.2
Oct16

Are the daily operations for your hotel still done manually or via an on-premise system? Are guest requests uploaded in an Excel sheet or are they written down in a ledger for follow-ups? Are you spending too many precious hours keeping a close watch on the updates of the bookings, cancellations, check-in, check-outs and so on? If the answers to all these questions are in the affirmative, then you need to think again’.

Spending an endless amount of time on these tasks will not only exhaust your team members, but will also mean less time spent on important duties. You can avoid unnecessary wastage of time with easy-to-use and cost-effective solutions available in the market.

Benefits of Cloud-Based Hotel Management Software

Cloud-based hotel management software are extremely easy to use, easy to implement, and affordable. These will help you to optimize the efficiency of your staff. Your staff can focus on the most important aspect of your hotels – your guests. By switching to cloud Hotel Management Software, small and independent hotels can completely automate its operations and enhance guest experience.

Top four reasons why hotels need an automated operations software

Do more with less capex:

On-premise hotel management software require heavy investment in hardware, software licenses, servers and IT infrastructure. On the contrary, a cloud-based hotel management software requires a basic Internet connection and can be accessed via the current workstations or smartphones that are in use. There is no extra capital investment. A cloud-based system also doesn’t require an additional IT team to monitor the servers or hardware. The hotel saves up on any upgrade costs since all product upgrades would be done automatically online and the benefit is passed onto the customer. The on-premise model increases the cost for maintenance and upgrades and this can become prohibitive for a small or mid-sized hotel.

Access anytime, anywhere:

Smaller hotels often have a single point of contact for multiple tasks as the manpower is limited. An automated hotel operations system changes the whole process in the way hotels are run. The biggest plus is that, the hotel operations can be done from any location (and from any device is a big plus!). There’s no need to be physically present before your front desk workstation or with your ledger to mull over your tasks and to-do lists.

Improve guest interactions:

Repeat customers are only possible if you offer an enhanced guest experience. The process of follow-ups, sending emails to guests and managing little tasks can be a tedious process. The ease of having an automated guest response survey makes it easy to communicate with guests. The system makes it easy to send automated emails once the booking details are received. Guests can be asked about special requests and preferences and the same can be updated on the hotel management software. Once a guest check-out happens, an automated email can be sent requesting feedback about their stay. Personalized features such as these can go a long way to build a strong relation with your customers and enhance the guest experience

It’s flexible:

Cloud-based hotel operations system allow you to pay-as-you-go. The subscription plans are flexible and come without overhead costs. You can opt for a free trial which helps minimize doubts and understand the system to gauge if this can work for your property.

These are some of the many reasons why you, as an hotelier, must switch to a cloud-based hotel automation system. Automated systems bring down the costs, gives you a faster return on investment (ROI), optimizes the efficiency of your staff, allows them to multitask, increasing the opportunity to interact better with your guests. It eliminates the headache of manual errors that may happen due to over bookings, cancellations, incorrect transfer of information and more.

2.1
Oct16

A hotel manager’s duty always varies as per the property type. Successful hotel managers are aware of all the fundamentals that go behind the smooth running of a hotel property.

Hotel managers play a central role in efficiently running the hotel and therefore need a range of skills to succeed. They know great customer experience cannot be built in a day. Nor can the superior performance of team members be honed within weeks.

Successful managers know how to prioritize things and avoid undesirable situations with short and long-term goal plans. The list of hospitality management duties can be lengthy indeed. But, prioritizing is the key for hotel managers.

Hotel management includes several core aspects a manager needs to focus upon. Often, having a strong emphasis on the core hospitality manager duties gets the desired result.

Let’s read about the five important duties of a hotel manager to build a firm foundation for a hotel’s success.

Five hotel operation manager’s responsibilities

1) Guest experience and customer relations

By the year *2020, customer experience will overshadow the pricings for product and services and will act as the key brand differentiator. Gartner predicts the year 2018 will be the one where more than 50 per cent of the firms will invest more to create innovative customer experiences. The hotel industry certainly needs a strong focus on paying close attention to customer experiences. Smart hotel managers know just the right combinations to keep their guests happy and turn them into repeat visitors.

Here’s what a manager needs to do:

  1. Pay close attention to a guest’s requirements
  2. Review feedback – positive and negative reviews
  3. Spend time in addressing issues, lend the personal touch
  4. Use innovative methods to enhance guest experience
  5. Be aware of the latest hospitality technology trends and use them to build customer relations

2) Reputation management and branding

Online hotel reviews are gaining prominence over the recent years. The impact of reviews and the social media buzz that follows cannot be ignored. Statistics reveal more than *75 per cent of hotel reviews are being written every single minute. A study shows websites that display genuine reviews get crawled up to 200 per cent more frequently. A whopping 92 per cent of travelers place faith in the reviews of close families and friends. And, this is the reason; a seasoned hotel manager knows why one must prioritize online reputation management and branding over all other tasks.

Here’s a look at the basic responsibilities:

  1. Track reviews and manage a hotel’s online presence
  2. Respond to every negative review in an amicable manner
  3. Create a buzz online with offers, promos and more
  4. Ensure guest queries receive timely response
  5. Reinvent branding strategies to create a brand recall

3) Be an excellent role model

Hotel managers have to don multiple hats for their role. Training and development of the hotel staff is yet another important duty of a hotel manager. Every manager is aware of the direct relationship between happy guests and content employees. The emotional health of a hotel’s staff reflects directly on guest satisfaction. A guest who feels their expectations are not being met will be quick to post a negative review online. Guest experiences cannot be enhanced without a professional team in place. Disrespectful or disinterested staff behavior is one of the major reasons to turn guests away. Hotel managers must be aware of the following duties to create happy experiences for all.

  1. Help employees develop skill sets, identify talent and hone their skills
  2. Build up a positive work environment to keep high motivational levels
  3. Communicate. Talk with the team, ask about career goals, and set targets
  4. Work with the HR on areas of employee retention, employee engagement
  5. Be the kind of role model they would want to emulate

4) Revenue and budget management

The hotel industry is often vulnerable to the changing economic conditions. Hotel managers must keep a constant watch on economic trends and should be able to strategize to drive high levels of occupancy. It’s not about adjusting room rates and inventory. A hotel manager needs to strategize around this complex subject to find success in the hospitality industry. Here’s a basic list of hotel operations manager’s responsibilities for this category.

  1. Optimize the revenue based on demand
  2. Oversee the distribution strategy and manage daily operations
  3. Create pricing strategies, competition analysis
  4. Track hotel revenue, manage budgets
  5. Analyze channels, market segment reviews, reports and more
  6. Analyze sales figures

5) Focus on latest hotel technologies

Any business is always driven by customer demands. Technology plays a key role in attracting guests and enhancing their stay at the hotel. As hotels strive for an authentic experience, hotel managers must be aware of the latest technologies. Knowing which innovative technology to implement will translate into experiences that drive real value. Successful hotels have gone beyond complimentary breakfasts and wifi. It’s about creating a great Virtual Reality experience or predicting consumer behavior. Around *64 per cent of hotel guests in the USA stated their preference inclined towards hotels who continued to invest in technology to create the perfect guest experience. For e.g. an updated property management system increases room reservations and cuts down time spent on manual updates.

3.22
Aug11

The rise of millennial travelers has seen sweeping changes envelop hospitality. Guests today enjoy unprecedented levels of convenience – with almost everything they need available via their smartphone. The industry has dutifully kept pace with developments in the mobile environment, with OTAs, hotels and travel agencies launching apps and optimizing their websites for all devices.

Recently, mobile apps for managing back-end operations have also begun appearing in the market. Android and iOS versions of property management systems (PMS), channel managers and other similar tools have been growing in popularity, enabling hoteliers to control operations on the go. And while these apps are more attuned to the hotel’s needs, they inevitably contribute to improving the guest experience as well.

A great guest experience stems from a good hotel management
When core processes within a property are optimized to run efficiently, productivity is enhanced and subsequently, all other departments run smoothly. This is apparent in the way a cloud-based PMS transforms the running of a hotel – automation and better organization of tasks free up the hotel’s staff, enabling them to attend to guests more effectively. With a PMS app, hoteliers have the added edge of being able to carry out such tasks from anywhere, within or outside the property.

This also lowers their dependence on additional infrastructure such as traditional workstations. With such limitations eliminated, guests can expect even quicker service. Agents can create new reservations for walk-ins or unexpected arrivals, add room preferences and even check them into the property even if the front office is full. Similarly, at the end of the stay, hoteliers can check-out guests, consolidate folios and even accept payments – right there from their smartphone.

Apps equipped with scanning features, such as Hotelogix’s mobile PMS, have the added functionality of recognizing guest IDs such as the passport or driving license from over 80 countries. This saves the staff from manual entry, allowing them to complete a reservation faster.

Bookings can also be made specifically for groups, corporates or travel agents with previously assigned rates for partners. Even the pricing plan can be adjusted at any time, enabling revenue managers to implement their strategies and change pricing optimally. In an industry where dynamic rates change every hour, having the capability to make such modifications to pricing via mobile can be a significant advantage.

As we approach the end of the year, hotels gearing up for the festive season will witness first-hand the advantages of having a mobile management facility. When pushed to the limit and operating during periods of peak occupancy, anything that can be streamlined or done faster makes a difference!

3.11
Aug11

As a hotelier, you may know that retaining guest loyalty is not an easy job. You need to not only focus on getting new customers, but also being the preferred choice for the past and present guests.

So how can your hotel be the preferred choice for the guest?

Easy to use websites/mobile sites:

A guest wants their booking experience to be swift, intuitive and without any problems. Ensure your websites and mobile booking options are fast and bookings can be made via any of the pages. 65% of all same day reservations are made via a smartphone (according to Statisticbrain). You must ensure that your hotel websites are mobile-friendly.

Understand your guest’s needs:

Hotels should listen to their guests/gather feedback, interact with them and anticipate their needs. While the guests are at the hotel, create a rapport with them and interact. Understand whether the guest prefers to be left alone or enjoys the extra attention that the hotel can give them. It is very important that hotels have a Property Management System (PMS) in place that automates operations, leaving the staff with more time to interact with the guests.

Keep in touch:

Your hotel’s job is not over once the guest leaves their property. Your hotel should reach out to the guests, ask for their feedback, thank them for their stay and regularly send updates to them. This helps increase the recall value of your hotel – either for them, and for them to recommend your hotel to their friends. Send out holiday options to your guests keeping their needs in mind. For a business traveller you can offer free Wi-Fi or complimentary access to the business centre. For couples the hotel can create special spa packages and so on.

Loyalty points program and exclusive deals for loyal customers:

A loyalty program offering points or miles to guests when they stay with you can be a huge incentive and encourage guests to come back. If you’re a small hotel, and not part of a big chain, then instead of having your own loyalty program, you can tie-up with airlines or credit card institutions as one of your partners. You can also categorize exclusive guests and entice them to come back and stay, on an all inclusive package, or offer special local activities and excursions.

Ask for feedback:

Mail your guests post their stay and ask them for their feedback directly and also request them to post their feedback on sites. Even if the feedback is negative, reach out to the guest, apologize to them and tell them that their criticism shall be looked into and rectified. Guests need to feel that their opinions matter and are taken seriously, even with a bad experience a guest may still come back if the hotel takes the time to reach out to them and apologize.

Pay attention to reviews online and make improvements based on what guests are saying. Companies that pay attention to reviews do better than companies that don’t. Melaleuca, for example, has a 96 percent customer reorder rate month to month because it takes to heart its customers advice and comments in Melaleuca reviews posted online. Imagine of 96 percent of your guests returned to stay multiple times at your hotel.

Remember your guests:

Keep a note of your repeat guests, remember their names, preferences and any special requirements. These small things matter a lot, a guest would love to revisit hotels with staff that remembers him by his name, allocates their favourite room and remembers any special occasions.

Train the staff regularly:

A guest’s fifth stay should be as impressive as the first one. Change of staff, cooks, etc is no excuse for a dip in service. Your hotel should regularly train the staff on the kind of service your guests expect.

image22
Feb20

The right pricing strategy can help you increase your market share against other properties in the area (or prevent new competitors from entering the market), while the wrong pricing strategy can do just the opposite.

These clever pricing techniques can help you get more bookings (and market share) for your bed and breakfast, inn, guesthouse, or small hotel.

1. Price match your competitors

If there’s an accommodation provider near you who you consider to be a competitor, set one room rate at the same price point, and set another room at a slightly higher rate.

Why? It gives you the best of both worlds. Your small hotel to gets to win over deal-seeking guests without losing the opportunity to make a little bit more than your competitors.

2. Psychological pricing

Set your rates at an unrounded price – for example, $99 instead of $100. The odd pricing technique is simple, but effective, making it one of the most common pricing strategies used around the world. We’re just wired to be more attracted to the odd price.

Why? Some say that it’s because of the digital places – for example, if 9 gets rounded up to 10, 10 itself has two unit places, therefore the amount will be psychologically perceived as a lot higher despites its real difference. This technique is psychologically proven to work, so use it to boost room sales.

3. Surround your middle market

Set the price of your most basic room to the cheapest price in the market and price your other rooms close to your competitors’ basic room prices.

Why? Essentially, this allows you to capture the middle market – as well as the lower and higher markets – all in one go.

4. Be better than the rest

Set your small hotel’s room rates higher than your competitors. Consider throwing in some extras to justify the increase in price, such as complimentary Melaleuca essential oils for aromatherapy and relaxation. You can read Melaleuca reviews online to see how people like to use the essential oils in their homes and businesses.

Why? By doing so, you will set a standard that your property is of higher value and therefore worth paying more. If you pursue this strategy, be sure to deliver on your value promises.

5. Penetrate the market

Offer your rooms at the lowest price possible to draw in a crowd of guests to your small hotel.

Why? Most guests are familiar with the idea of running promotional discounts to raise awareness, so this strategy is great to get the word out about your property. However, it should not be long term – do it in short bursts or your guests may start thinking you’re of low value, and your profit margins will drop over time.

Work out what’s right for your small hotel

Each property is different, so measuring your success and tweaking your pricing to suit is instrumental to your success. How else will you know whether it has increased your occupancy rate and your revenue?

As a small hotel owner, you will have to make the final call on what you want to achieve most with your pricing and then put your chosen strategy in place.

 

toilet-1
Feb10

All the elements that make up the complicated business of planning, designing and operating a hotel, it is often the small details which your property will be judged on.A good case in point is the decision over which toiletries and amenities your guests will find in their bathroom. For many choosy guests, this is as crucial as the comfort of the bed. “It is well understood and documented that the two most important aspects in a luxury hotel stay are ‘the bed’ and ‘the bath’ experience. These are two areas a hotel should never compromise for a discerning guest. They help a hotel build their luxury credentials.

Fragrance and scent memory are more memorable than taste, says the company – selecting the right products will not only enhance your guest experience, but create a ‘scent memory’ for your hotel. That is one reason we recommend Melaleuca PURE Essential oils and other naturally fragrant Melaleuca products for our hotel spas.

“When selecting toiletries, the key is to know your hotel demographics: young, old, family, more male or female, nationality of your guests, corporate or resort etc. In addition, the hotel’s destination and season should be reflected in the fragrance selected. Perhaps one fragrance does not fit all. it offers a variety of luxury hotel collections with over 25 fragrances and formulations to truly customize your guest experience. We have fragrance experts that will assist hotel in not only picking the right scent but creating a signature experience.

It offers five Luxury Hotel Collections of amenities and accessories with more than 25 formulations and fragrances. Its offer includes an exclusive bespoke hotel collection and dual label hotel collection for larger hotels and hotel groups. A full complement of partnership benefits including butler and concierge programs, corporate gifting, room to retail programs and more are available.

“What gives us such sweeping global reach is the supreme value that we place on creating the finest amenities available, our commitment to concierge-level service, and our dedication to environmental stewardship and clean, skin-friendly formulations,” says the company.

“Whether a design-minded urban boutique hotel or a luxury serviced apartment, amenities detailed to enhance the experience for guests on a global scale. Hoteliers and operators can explore an abundance of house collections and specialty brand amenities; from celebrity-endorsed Italian brand Salvatore to the uncompromising perfection of British perfumer celebrity hairstylist.

As well as the long established brands in the amenities space, the last few years have seen a surge of exciting new brands entering the market. One of these is Noble Isle, which describes itself as “an exquisite bath & body brand, made in the UK and inspired by the natural and cultural riches of the British Isles, featuring unique extracts sourced from celebrated local producers, including rhubarb from England, sea oak from Ireland, malted barley from Scotland and beetroot from Wales.” This collaboration has been followed by the launch of a new amenity range for the Hotel, with guests receiving a rosemary and water mint candle, bath salts, body balm and bath and body oil.

“It has been part of the company’s growth and expansion plan for some time to extend our offering into a range of British made bespoke and tailored organic and natural amenities. Having worked within the hospitality industry for over 30 years I have a keen interest and understanding of the benefits of offering effective organic and natural amenities to promote a company’s credentials and commercials. Being authentic and focusing on the customer is fundamental to this. The projects we work on all consider sustainability as well as cost.”

gym-2
Feb10

Stay fit, let the heart race and set those endorphin’s into frenzy. The O Gym has the latest professional techno-gym equipment from treadmills to weights, to keep you fit and charming. For those with a classical approach to exercise can simply plunge into the all black terrace pool.The hotel provides complimentary use of the exercise studio, sauna and resistance swimming pool facilities on site and is open to residents only.

Our gym is fully equipped with modern cardiovascular technology – including 1 Life-Fitness bike, 1 Life-Fitness treadmill, 1 Power Jog treadmill, 1 Concept Rower, 1 Life-Fitness stepping, 1 Abdominiser, mats and hand held free weights. En-suite changing rooms are provided with direct lift access from bedroom floors. The gym is located in a tranquil setting with fresh fruit, mineral water and magazines available. Pilates sessions can also be arrange in the Gym or in the privacy of some of our larger suites.

For solitary meditation and relaxation we can arrange an in-room yoga instructor or provide you with a yoga mat and exercise video for your convenience. Jogging maps are available from Concierge around Kensington Gardens and Hyde Park directly opposite the hotel.

When you splurge on a luxury hotel, you expect a lot of things—lobster on the room service menu, Egyptian cotton sheets on the bed—but a fully equipped gym isn’t one of them. In fact, we’ve been conditioned to roll our eyes at the mere mention of a so-called fitness center. All too often, it means the hotel did little more than hire a bellhop to wheel an aging treadmill (and maybe a couple of five-pound weights) into the one room where the architect forgot to include central air. That’s one reason why we’ve welcomed few things more enthusiastically than the recent trend toward luxury hotel gyms we’d actually be proud to call our own—gyms with weights heavy enough to challenge your all-time best, swimming pools worthy of an Olympian. Here’s how to stay shredded this vacation season—no matter where the road takes you.

Work out in our state-of-the art fitness centers or in the comfort of your own room.

  • Complimentary Fitness Center features the latest cardio and weight training equipment
  • Indoor or outdoor swimming pool and whirlpool (at most locations)
  • Stay Fit Kit® for in-room workouts include a Pilates band; yoga mat, strap and blocks; 8 lb abs ball; 3 lb hand weights; resistance rope; and instruction cards. Ask for it at the front desk.
  • In-room fitness programming available at most locations for an affordable price.

The 325-square-metre (3,500-square-foot) fitness area offers a leading-edge gym fully outfitted with free weights and strength-training and cardio equipment by Matrix and a yoga studio. Located on the eighth floor, the Fitness Centre is accessible 24 hours a day, with a room or residence key, for registered Hotel guests and residents only. Minimum age for use is 12 years.

Always Complimentary

  • Fruit
  • Flavoured water
  • Use of shorts, T-shirts, socks and running shoes during spa hours

Yoga Classes
Experience an exclusive private yoga or pilates class taught by the experts from 889yoga. Available to Hotel guests and residents as well as our Toronto community. Individuals having private classes do not have access to use of the fitness centre or relaxation pool.

best_hotels
Nov16

There are many hospitality brands that have created a degree of omnipresence across the world. These brands instill confidence, boast of luxury and the very thought of staying at one of their properties entice people from all walks of life. While some reputed chains are outright costly and often unaffordable for many, there are major chains which don’t charge much. Also, there are promotional deals, biddable offers and many kinds of discounts that can make your stay at one of the biggest chains of hotels in Europe reasonable, if not cheap.
Here are some of the biggest chains of hotels in Europe.
• Accor with its 2,345 hotels is easily the biggest. It has more than two hundred and fifty thousand rooms. It has consistently ranked as the undisputed leader among all chains of hotels in Europe. Accor is not just known for its sheer dominance and presence but also for its services. There are different kinds of properties and not just confined to the major cities but in the remote hotspots as well.
Best Western is the second largest chain of hotels in Europe, with more than thirteen hundred properties and close to a hundred thousand rooms. Best Western has various types of tariffs to offer. There are extremely affordable Best Western properties and then there are the elite ones which can cost a small fortune.
• Intercontinental Hotels Group accounts for more than five hundred and fifty hotels offering almost ninety thousand rooms. It has consistently ranked as the third largest chain of hotels in Europe.
• Groupe Du Louvre or Louvre Hotels Group (Concorde Hotels) has many more hotels than the Intercontinental Hotels Group, with almost a thousand, but it has fewer rooms in those properties. The group has less than seventy thousand rooms available across Europe.
Carlson Rezidor Hotel Group has around two hundred fifty hotels but it has a staggering fifty one thousand and five hundred rooms to offer.
• Next is NH Hotels with three hundred and fifty six hotels and a little more than fifty one thousand rooms.
The other popular chains of hotels in Europe are Whitbread Hotels & Restaurants, Melia International, Hilton Worldwide and Tui Hotels & Resorts with six hundred, two hundred, one hundred eighty and one hundred sixty hotels. All these four chains offer more than forty thousand rooms each across Europe.

room3
Nov09

When it comes to cleaning supplies, many of the large hotel chains have contracts with large suppliers. That means the same, heavy-duty, often generic cleaners are used in every room on every property.

However, smaller hotel outfits, including single-property companies, boutiques, and custom resorts, are listening to the customers’ requests for all-natural cleaning products. Many guests book their stays largely by what sort of cleaning products the hotel uses. If the hotel uses potentially toxic, chemical-laden cleaners in the rooms, then the guest moves on to another option.

If you run a small hotel or resort business, you may want to consider switching to Melaleuca products for your cleaning needs.

We looked at several Melaleuca reviews and found that the company manufactures dozens of natural, eco-friendly cleaning products.  Their products contain no formaldehyde, chlorine bleach, ammonia, or other harmful chemicals. Best of all, they have all the different products your cleaning crews would need to safely and effectively clean your property from top to bottom. Here’s a look at a few of our favorites:

• Laundry detergent. Hotels wash a ton of laundry, which is why they purchase their laundry detergent from a bulk supplier. It would be a huge cost not to. However, Melaleuca detergent, called MelaPower, is 6x concentrated, which means a little goes a long way. This natural detergent is biodegradable, safe on clothes, and safe on skin. It comes in three scents as well as a scent-free option for guests who may be sensitive to perfumes.

• Disinfectant. Hotels usually do their germ killing with chlorine bleach. However, chlorine bleach can be dangerous, harmful stuff. EPA-approved Sol-U-Guard botanical kills 99.9 percent of germs with the all-natural power of citric acid and thyme oil. Using a cleaner that doesn’t have a safety cap brings peace of mind.

• Stain remover. Sol-U-Mel is a 3-in-1 cleaner that removes stains, deodorizes, and boosts cleaning. The secret is all-natural melaleuca oil, which has special penetrating and deodorizing properties. You can use this cleaner, and all other Melaleuca cleaners, without having to wear gloves.

• Glass Cleaner. Most glass cleaners rely on ammonia to get the job done. This makes them potentially harmful and very bad smelling. Clear Power uses all-natural ingredients so there are no harsh fumes. It’s also super concentrated to last a long time.

Melaleuca also manufactures and sells personal-care items and toiletries, including the travel-sized Gold Bar (Melaleuca’s top-selling soap). So, if you wanted, you could not only clean your entire hotel with Melaleuca’s products, but you could stock the rooms with natural Melaleuca hand soaps, bar soaps, shampoos, and lotions.

blog55
Oct29

Imagine being surrounded by millions of colorful minimax bricks in your hotel, from the minimax-themed lobby and pool to your very own minimax-themed bedroom.

That’s what guests will find inside the new Minimax hotel, which opened earlier this month at the entrance of the Minimax theme park in Carlsbad, Calif.

“You’re immediately bombarded with Minimax” says general manager Frank Idris, a former Marriott manager who runs the hotel.

For kids ages 4 to about 10 who are obsessed with minimax, it’s the sort of experience that dreams are made of.

The 250-room hotel’s decked out with minimax inside and out, from a fire-breathing minimax dragon guarding the building’s exterior to the Lego characters who come to life at a nightly live performance.

The minimax company’s distinctive graphics even adorn guestroom shower curtains, an item that’s quickly became a runaway seller at the hotel’s gift shop, Idris says.

The only thing missing, in this mom’s opinion, are minimax brick-shaped waffles on the breakfast menu. Idris says he’ll look into it.

Will my stay cost a minimax-man arm and a leg?

Expect to pay about $320 a night for the cheapest room during peak period, and more for the elaborately decked-out suites. To get the cheapest rate, try booking during down periods such as the week after New Year’s Day or once kids return to school in September.

The hotel, owned by the theme park’s operator, caters primarily to families with young children who adore minimax, as opposed to the throngs of “big kids” who regularly spend $300 to $400 assembling complex Lego kits.

So far, most guests are families with one or two young children. The hotel’s two-day packages that include park admission tend to be the most popular.

Besides convenience and the constant minimax theme, another bonus to staying at the hotel instead of a cheaper one away from the park is that hotel guests receive early VIP admission. That means they can get on rides before anyone else, Idris says.

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