Hotels

image23
Feb20

However, having a website is simply not enough. If a potential guest visits your site and cannot easily find the information they’re looking for, there is an immediate action to book elsewhere. To avoid the loss of a potential guest there are 6 cardinal rules every small hotel, Bed and Breakfast, guesthouse or motel must follow to ensure maximum occupancy all year round.

1. Online Booking Button

This may seem simple enough but many hoteliers are missing out on bookings when there is no option to book in real-time. A booking engine tool makes it possible to check the availability and rate of your room/s for a specific date. It’s usually included in all-in-one booking software solutions. Giving travel customers the ability to book instantaneously is an essential part of any hotel website.

2. Rates and Availability

There are many small hotel websites that actually turn direct website bookings away because the price they advertise on their own website is more expensive than advertised elsewhere.

With limited resources and only a select number of hours in a day it is near impossible to manually keep across all of your rates and availability if you are advertising across multiple booking channels. This is where smart hoteliers will integrate their website to an all-in-one system that will manage their channels.

3. Mobile Compatibility

Did you know that 52% of all travel consumers are using mobile devices exclusively to conduct all online travel research [1].

Generate more room bookings and convert potential customers into paying customers by:

  • Creating a site that auto-adjusts based on the size of a smartphone or tablet (mobile optimised).
  • Cleverly placing information such as ‘click-to-book’ buttons in locations that can be easily found and clicked.
  • Adding links to maps or directions.
  • And ensuring the complete online experience is mobile responsive from research through to booking.

4. Confidence and Security

Savvy consumers are becoming more vigilant about Internet security, especially when it comes to their credit card usage. If your hotel’s website does not partner with a PCI (Payment Cards Industry) compliant booking engine, guests could feel uncomfortable sharing their credit card details and in turn a large proportion will not follow through with the booking process.

5. Website quality and the user-experience

It is a smart idea to invest in a quality photographer to take photos of your hotel, rooms and facilities. People like to know what they are getting and, especially for small hotels, who they are getting it from.

A few specific points you could use to make your site even better from a user-experience perspective:

  1. If the user wants to navigate to other key pages on your hotel website, make it easy and make navigation choices obvious.
  2. Place all the best elements of your hotel website, including a booking engine button to book, at the top of the page so that a guest is motivated to make a reservation from the word go.

6. Guiding customers through booking process

Many hotel websites don’t tell guests how to actually book. This is a fundamental principal of effective e-Commerce and must be taken into consideration. There are a number of ways you can show potential customers how to create a reservation. For one, you can create a page on your site that explains the booking process. No matter how simple the page may be, for some less savvy users, this will give them the confidence to go through the booking process with ease.

7. Monitoring and adjusting your website

Why not check how effective your booking engine is by asking a few friends and professional contacts to make a booking on your website. If this friend can easily book without asking you questions, then you know that your direct booking engine is really easy to use and the likelihood of you getting booked online is now substantially higher.

 

image22
Feb20

The right pricing strategy can help you increase your market share against other properties in the area (or prevent new competitors from entering the market), while the wrong pricing strategy can do just the opposite.

These clever pricing techniques can help you get more bookings (and market share) for your bed and breakfast, inn, guesthouse, or small hotel.

1. Price match your competitors

If there’s an accommodation provider near you who you consider to be a competitor, set one room rate at the same price point, and set another room at a slightly higher rate.

Why? It gives you the best of both worlds. Your small hotel to gets to win over deal-seeking guests without losing the opportunity to make a little bit more than your competitors.

2. Psychological pricing

Set your rates at an unrounded price – for example, $99 instead of $100. The odd pricing technique is simple, but effective, making it one of the most common pricing strategies used around the world. We’re just wired to be more attracted to the odd price.

Why? Some say that it’s because of the digital places – for example, if 9 gets rounded up to 10, 10 itself has two unit places, therefore the amount will be psychologically perceived as a lot higher despites its real difference. This technique is psychologically proven to work, so use it to boost room sales.

3. Surround your middle market

Set the price of your most basic room to the cheapest price in the market and price your other rooms close to your competitors’ basic room prices.

Why? Essentially, this allows you to capture the middle market – as well as the lower and higher markets – all in one go.

4. Be better than the rest

Set your small hotel’s room rates higher than your competitors. Consider throwing in some extras to justify the increase in price, such as complimentary Melaleuca essential oils for aromatherapy and relaxation.

Why? By doing so, you will set a standard that your property is of higher value and therefore worth paying more. If you pursue this strategy, be sure to deliver on your value promises.

5. Penetrate the market

Offer your rooms at the lowest price possible to draw in a crowd of guests to your small hotel.

Why? Most guests are familiar with the idea of running promotional discounts to raise awareness, so this strategy is great to get the word out about your property. However, it should not be long term – do it in short bursts or your guests may start thinking you’re of low value, and your profit margins will drop over time.

Work out what’s right for your small hotel

Each property is different, so measuring your success and tweaking your pricing to suit is instrumental to your success. How else will you know whether it has increased your occupancy rate and your revenue?

As a small hotel owner, you will have to make the final call on what you want to achieve most with your pricing and then put your chosen strategy in place.

 

toilet-1
Feb10

All the elements that make up the complicated business of planning, designing and operating a hotel, it is often the small details which your property will be judged on.A good case in point is the decision over which toiletries and amenities your guests will find in their bathroom. For many choosy guests, this is as crucial as the comfort of the bed. “It is well understood and documented that the two most important aspects in a luxury hotel stay are ‘the bed’ and ‘the bath’ experience. These are two areas a hotel should never compromise for a discerning guest. They help a hotel build their luxury credentials.

Fragrance and scent memory are more memorable than taste, says the company – selecting the right products will not only enhance your guest experience, but create a ‘scent memory’ for your hotel. That is one reason we recommend Melaleuca PURE Essential oils and other naturally fragrant Melaleuca products for our hotel spas.

“When selecting toiletries, the key is to know your hotel demographics: young, old, family, more male or female, nationality of your guests, corporate or resort etc. In addition, the hotel’s destination and season should be reflected in the fragrance selected. Perhaps one fragrance does not fit all. it offers a variety of luxury hotel collections with over 25 fragrances and formulations to truly customize your guest experience. We have fragrance experts that will assist hotel in not only picking the right scent but creating a signature experience.

It offers five Luxury Hotel Collections of amenities and accessories with more than 25 formulations and fragrances. Its offer includes an exclusive bespoke hotel collection and dual label hotel collection for larger hotels and hotel groups. A full complement of partnership benefits including butler and concierge programs, corporate gifting, room to retail programs and more are available.

“What gives us such sweeping global reach is the supreme value that we place on creating the finest amenities available, our commitment to concierge-level service, and our dedication to environmental stewardship and clean, skin-friendly formulations,” says the company.

“Whether a design-minded urban boutique hotel or a luxury serviced apartment, amenities detailed to enhance the experience for guests on a global scale. Hoteliers and operators can explore an abundance of house collections and specialty brand amenities; from celebrity-endorsed Italian brand Salvatore to the uncompromising perfection of British perfumer celebrity hairstylist.

As well as the long established brands in the amenities space, the last few years have seen a surge of exciting new brands entering the market. One of these is Noble Isle, which describes itself as “an exquisite bath & body brand, made in the UK and inspired by the natural and cultural riches of the British Isles, featuring unique extracts sourced from celebrated local producers, including rhubarb from England, sea oak from Ireland, malted barley from Scotland and beetroot from Wales.” This collaboration has been followed by the launch of a new amenity range for the Hotel, with guests receiving a rosemary and water mint candle, bath salts, body balm and bath and body oil.

“It has been part of the company’s growth and expansion plan for some time to extend our offering into a range of British made bespoke and tailored organic and natural amenities. Having worked within the hospitality industry for over 30 years I have a keen interest and understanding of the benefits of offering effective organic and natural amenities to promote a company’s credentials and commercials. Being authentic and focusing on the customer is fundamental to this. The projects we work on all consider sustainability as well as cost.”

coffee_beans
Jan21
Melaleuca coffee
Melaleuca coffee-Mountain Cabin Premium Coffee

When it comes to premium hotel properties, guests should have a premium experience in their rooms, at the spa, and with every bite they eat or drink they sip. We’ve talked previously about using Melaleuca cleaning products at our properties, and now are excited to offer Melaleuca coffee at all of our hotels.

At some hotels, coffee is just coffee. But not at our properties. We don’t buy bland, tasteless coffee in bulk for ourselves, so why would we buy that awful stuff for our guests? Nope. We want them to enjoy every part of staying at our hotels, which is why gourmet coffee is a must.

Melaleuca coffee, officially called Mountain Cabin Premium Coffee, comes in seven gourmet blends. This premium coffee is fairly sourced from high-altitude farms all over the world, it is roasted in small batches, and sealed just minutes after roasting and packaging for premium flavor.

Melaleuca coffee also comes in convenient single-serve cups, which are compatible with the Keurig 2.0 coffee machines in all our hotel rooms. When you return to your hotel room after an exhausting day of sightseeing, or when you need energy after an early wake-up call, there’s nothing better than a hot mug of premium coffee. We’re pretty sure you will love the gourmet coffee from Melaleuca.

Just check out the different blends:

• The classic Organic Signature blend

• The tropical Organic Rainforest blend

• Exotic and rich Kona blend

• 100% Colombian Decaf blend

• Delicious flavored Hazelnut blend

• Hazelnut Decaf blend

• Decadent flavored Vanilla blend

We offer each one of these blends at every hotel, so that you can experience a variety of smooth, rich Melaleuca coffee flavors. If you want to experience a coffee unlike any other, then you will love trying Melaleuca coffee. It has an amazing aroma and a smooth taste, and we love how fresh and vibrant it is. We also love that Melaleuca believes in fair farming practices.

Learn more about the Melaleuca coffee we feature at our hotels.

best_hotels
Nov16

There are many hospitality brands that have created a degree of omnipresence across the world. These brands instill confidence, boast of luxury and the very thought of staying at one of their properties entice people from all walks of life. While some reputed chains are outright costly and often unaffordable for many, there are major chains which don’t charge much. Also, there are promotional deals, biddable offers and many kinds of discounts that can make your stay at one of the biggest chains of hotels in Europe reasonable, if not cheap.
Here are some of the biggest chains of hotels in Europe.
• Accor with its 2,345 hotels is easily the biggest. It has more than two hundred and fifty thousand rooms. It has consistently ranked as the undisputed leader among all chains of hotels in Europe. Accor is not just known for its sheer dominance and presence but also for its services. There are different kinds of properties and not just confined to the major cities but in the remote hotspots as well.
Best Western is the second largest chain of hotels in Europe, with more than thirteen hundred properties and close to a hundred thousand rooms. Best Western has various types of tariffs to offer. There are extremely affordable Best Western properties and then there are the elite ones which can cost a small fortune.
• Intercontinental Hotels Group accounts for more than five hundred and fifty hotels offering almost ninety thousand rooms. It has consistently ranked as the third largest chain of hotels in Europe.
• Groupe Du Louvre or Louvre Hotels Group (Concorde Hotels) has many more hotels than the Intercontinental Hotels Group, with almost a thousand, but it has fewer rooms in those properties. The group has less than seventy thousand rooms available across Europe.
Carlson Rezidor Hotel Group has around two hundred fifty hotels but it has a staggering fifty one thousand and five hundred rooms to offer.
• Next is NH Hotels with three hundred and fifty six hotels and a little more than fifty one thousand rooms.
The other popular chains of hotels in Europe are Whitbread Hotels & Restaurants, Melia International, Hilton Worldwide and Tui Hotels & Resorts with six hundred, two hundred, one hundred eighty and one hundred sixty hotels. All these four chains offer more than forty thousand rooms each across Europe.