Products

3.11
Aug11

As a hotelier, you may know that retaining guest loyalty is not an easy job. You need to not only focus on getting new customers, but also being the preferred choice for the past and present guests.

So how can your hotel be the preferred choice for the guest?

Easy to use websites/mobile sites:

A guest wants their booking experience to be swift, intuitive and without any problems. Ensure your websites and mobile booking options are fast and bookings can be made via any of the pages. 65% of all same day reservations are made via a smartphone (according to Statisticbrain). You must ensure that your hotel websites are mobile-friendly.

Understand your guest’s needs:

Hotels should listen to their guests/gather feedback, interact with them and anticipate their needs. While the guests are at the hotel, create a rapport with them and interact. Understand whether the guest prefers to be left alone or enjoys the extra attention that the hotel can give them. It is very important that hotels have a Property Management System (PMS) in place that automates operations, leaving the staff with more time to interact with the guests.

Keep in touch:

Your hotel’s job is not over once the guest leaves their property. Your hotel should reach out to the guests, ask for their feedback, thank them for their stay and regularly send updates to them. This helps increase the recall value of your hotel – either for them, and for them to recommend your hotel to their friends. Send out holiday options to your guests keeping their needs in mind. For a business traveller you can offer free Wi-Fi or complimentary access to the business centre. For couples the hotel can create special spa packages and so on.

Loyalty points program and exclusive deals for loyal customers:

A loyalty program offering points or miles to guests when they stay with you can be a huge incentive and encourage guests to come back. If you’re a small hotel, and not part of a big chain, then instead of having your own loyalty program, you can tie-up with airlines or credit card institutions as one of your partners. You can also categorize exclusive guests and entice them to come back and stay, on an all inclusive package, or offer special local activities and excursions.

Ask for feedback:

Mail your guests post their stay and ask them for their feedback directly and also request them to post their feedback on sites. Even if the feedback is negative, reach out to the guest, apologize to them and tell them that their criticism shall be looked into and rectified. Guests need to feel that their opinions matter and are taken seriously, even with a bad experience a guest may still come back if the hotel takes the time to reach out to them and apologize.

Pay attention to reviews online and make improvements based on what guests are saying. Companies that pay attention to reviews do better than companies that don’t. Melaleuca, for example, has a 96 percent customer reorder rate month to month because it takes to heart its customers advice and comments in Melaleuca reviews posted online. Imagine of 96 percent of your guests returned to stay multiple times at your hotel.

Remember your guests:

Keep a note of your repeat guests, remember their names, preferences and any special requirements. These small things matter a lot, a guest would love to revisit hotels with staff that remembers him by his name, allocates their favourite room and remembers any special occasions.

Train the staff regularly:

A guest’s fifth stay should be as impressive as the first one. Change of staff, cooks, etc is no excuse for a dip in service. Your hotel should regularly train the staff on the kind of service your guests expect.

image22
Feb20

The right pricing strategy can help you increase your market share against other properties in the area (or prevent new competitors from entering the market), while the wrong pricing strategy can do just the opposite.

These clever pricing techniques can help you get more bookings (and market share) for your bed and breakfast, inn, guesthouse, or small hotel.

1. Price match your competitors

If there’s an accommodation provider near you who you consider to be a competitor, set one room rate at the same price point, and set another room at a slightly higher rate.

Why? It gives you the best of both worlds. Your small hotel to gets to win over deal-seeking guests without losing the opportunity to make a little bit more than your competitors.

2. Psychological pricing

Set your rates at an unrounded price – for example, $99 instead of $100. The odd pricing technique is simple, but effective, making it one of the most common pricing strategies used around the world. We’re just wired to be more attracted to the odd price.

Why? Some say that it’s because of the digital places – for example, if 9 gets rounded up to 10, 10 itself has two unit places, therefore the amount will be psychologically perceived as a lot higher despites its real difference. This technique is psychologically proven to work, so use it to boost room sales.

3. Surround your middle market

Set the price of your most basic room to the cheapest price in the market and price your other rooms close to your competitors’ basic room prices.

Why? Essentially, this allows you to capture the middle market – as well as the lower and higher markets – all in one go.

4. Be better than the rest

Set your small hotel’s room rates higher than your competitors. Consider throwing in some extras to justify the increase in price, such as complimentary Melaleuca essential oils for aromatherapy and relaxation. You can read Melaleuca reviews online to see how people like to use the essential oils in their homes and businesses.

Why? By doing so, you will set a standard that your property is of higher value and therefore worth paying more. If you pursue this strategy, be sure to deliver on your value promises.

5. Penetrate the market

Offer your rooms at the lowest price possible to draw in a crowd of guests to your small hotel.

Why? Most guests are familiar with the idea of running promotional discounts to raise awareness, so this strategy is great to get the word out about your property. However, it should not be long term – do it in short bursts or your guests may start thinking you’re of low value, and your profit margins will drop over time.

Work out what’s right for your small hotel

Each property is different, so measuring your success and tweaking your pricing to suit is instrumental to your success. How else will you know whether it has increased your occupancy rate and your revenue?

As a small hotel owner, you will have to make the final call on what you want to achieve most with your pricing and then put your chosen strategy in place.

 

toilet-1
Feb10

All the elements that make up the complicated business of planning, designing and operating a hotel, it is often the small details which your property will be judged on.A good case in point is the decision over which toiletries and amenities your guests will find in their bathroom. For many choosy guests, this is as crucial as the comfort of the bed. “It is well understood and documented that the two most important aspects in a luxury hotel stay are ‘the bed’ and ‘the bath’ experience. These are two areas a hotel should never compromise for a discerning guest. They help a hotel build their luxury credentials.

Fragrance and scent memory are more memorable than taste, says the company – selecting the right products will not only enhance your guest experience, but create a ‘scent memory’ for your hotel. That is one reason we recommend Melaleuca PURE Essential oils and other naturally fragrant Melaleuca products for our hotel spas.

“When selecting toiletries, the key is to know your hotel demographics: young, old, family, more male or female, nationality of your guests, corporate or resort etc. In addition, the hotel’s destination and season should be reflected in the fragrance selected. Perhaps one fragrance does not fit all. it offers a variety of luxury hotel collections with over 25 fragrances and formulations to truly customize your guest experience. We have fragrance experts that will assist hotel in not only picking the right scent but creating a signature experience.

It offers five Luxury Hotel Collections of amenities and accessories with more than 25 formulations and fragrances. Its offer includes an exclusive bespoke hotel collection and dual label hotel collection for larger hotels and hotel groups. A full complement of partnership benefits including butler and concierge programs, corporate gifting, room to retail programs and more are available.

“What gives us such sweeping global reach is the supreme value that we place on creating the finest amenities available, our commitment to concierge-level service, and our dedication to environmental stewardship and clean, skin-friendly formulations,” says the company.

“Whether a design-minded urban boutique hotel or a luxury serviced apartment, amenities detailed to enhance the experience for guests on a global scale. Hoteliers and operators can explore an abundance of house collections and specialty brand amenities; from celebrity-endorsed Italian brand Salvatore to the uncompromising perfection of British perfumer celebrity hairstylist.

As well as the long established brands in the amenities space, the last few years have seen a surge of exciting new brands entering the market. One of these is Noble Isle, which describes itself as “an exquisite bath & body brand, made in the UK and inspired by the natural and cultural riches of the British Isles, featuring unique extracts sourced from celebrated local producers, including rhubarb from England, sea oak from Ireland, malted barley from Scotland and beetroot from Wales.” This collaboration has been followed by the launch of a new amenity range for the Hotel, with guests receiving a rosemary and water mint candle, bath salts, body balm and bath and body oil.

“It has been part of the company’s growth and expansion plan for some time to extend our offering into a range of British made bespoke and tailored organic and natural amenities. Having worked within the hospitality industry for over 30 years I have a keen interest and understanding of the benefits of offering effective organic and natural amenities to promote a company’s credentials and commercials. Being authentic and focusing on the customer is fundamental to this. The projects we work on all consider sustainability as well as cost.”