Melaleuca

5.2
Jan22

The hotel direct booking war is on. And, hotel owners are in no mood to take a step behind. While it’s important to increase a hotel’s direct bookings, every hotelier must understand the need to innovate and bring customers through their website or applications.

A hotel’s brand presence on the platforms of Online Travel Agencies (OTAs) is equally important. But, in the recent years, hoteliers have been locked with OTAs and are battling for a larger share of direct hotel bookings. A more concerted effort is being made by most hoteliers as hotel brands are making the shift to focus on customer loyalty.
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3.11
Aug11

As a hotelier, you may know that retaining guest loyalty is not an easy job. You need to not only focus on getting new customers, but also being the preferred choice for the past and present guests.

So how can your hotel be the preferred choice for the guest?

Easy to use websites/mobile sites:

A guest wants their booking experience to be swift, intuitive and without any problems. Ensure your websites and mobile booking options are fast and bookings can be made via any of the pages. 65% of all same day reservations are made via a smartphone (according to Statisticbrain). You must ensure that your hotel websites are mobile-friendly.

Understand your guest’s needs:

Hotels should listen to their guests/gather feedback, interact with them and anticipate their needs. While the guests are at the hotel, create a rapport with them and interact. Understand whether the guest prefers to be left alone or enjoys the extra attention that the hotel can give them. It is very important that hotels have a Property Management System (PMS) in place that automates operations, leaving the staff with more time to interact with the guests.

Keep in touch:

Your hotel’s job is not over once the guest leaves their property. Your hotel should reach out to the guests, ask for their feedback, thank them for their stay and regularly send updates to them. This helps increase the recall value of your hotel – either for them, and for them to recommend your hotel to their friends. Send out holiday options to your guests keeping their needs in mind. For a business traveller you can offer free Wi-Fi or complimentary access to the business centre. For couples the hotel can create special spa packages and so on.

Loyalty points program and exclusive deals for loyal customers:

A loyalty program offering points or miles to guests when they stay with you can be a huge incentive and encourage guests to come back. If you’re a small hotel, and not part of a big chain, then instead of having your own loyalty program, you can tie-up with airlines or credit card institutions as one of your partners. You can also categorize exclusive guests and entice them to come back and stay, on an all inclusive package, or offer special local activities and excursions.

Ask for feedback:

Mail your guests post their stay and ask them for their feedback directly and also request them to post their feedback on sites. Even if the feedback is negative, reach out to the guest, apologize to them and tell them that their criticism shall be looked into and rectified. Guests need to feel that their opinions matter and are taken seriously, even with a bad experience a guest may still come back if the hotel takes the time to reach out to them and apologize.

Pay attention to reviews online and make improvements based on what guests are saying. Companies that pay attention to reviews do better than companies that don’t. Melaleuca, for example, has a 96 percent customer reorder rate month to month because it takes to heart its customers advice and comments in Melaleuca reviews posted online. Imagine of 96 percent of your guests returned to stay multiple times at your hotel.

Remember your guests:

Keep a note of your repeat guests, remember their names, preferences and any special requirements. These small things matter a lot, a guest would love to revisit hotels with staff that remembers him by his name, allocates their favourite room and remembers any special occasions.

Train the staff regularly:

A guest’s fifth stay should be as impressive as the first one. Change of staff, cooks, etc is no excuse for a dip in service. Your hotel should regularly train the staff on the kind of service your guests expect.

image22
Feb20

The right pricing strategy can help you increase your market share against other properties in the area (or prevent new competitors from entering the market), while the wrong pricing strategy can do just the opposite.

These clever pricing techniques can help you get more bookings (and market share) for your bed and breakfast, inn, guesthouse, or small hotel.

1. Price match your competitors

If there’s an accommodation provider near you who you consider to be a competitor, set one room rate at the same price point, and set another room at a slightly higher rate.

Why? It gives you the best of both worlds. Your small hotel to gets to win over deal-seeking guests without losing the opportunity to make a little bit more than your competitors.

2. Psychological pricing

Set your rates at an unrounded price – for example, $99 instead of $100. The odd pricing technique is simple, but effective, making it one of the most common pricing strategies used around the world. We’re just wired to be more attracted to the odd price.

Why? Some say that it’s because of the digital places – for example, if 9 gets rounded up to 10, 10 itself has two unit places, therefore the amount will be psychologically perceived as a lot higher despites its real difference. This technique is psychologically proven to work, so use it to boost room sales.

3. Surround your middle market

Set the price of your most basic room to the cheapest price in the market and price your other rooms close to your competitors’ basic room prices.

Why? Essentially, this allows you to capture the middle market – as well as the lower and higher markets – all in one go.

4. Be better than the rest

Set your small hotel’s room rates higher than your competitors. Consider throwing in some extras to justify the increase in price, such as complimentary Melaleuca essential oils for aromatherapy and relaxation. You can read Melaleuca reviews online to see how people like to use the essential oils in their homes and businesses.

Why? By doing so, you will set a standard that your property is of higher value and therefore worth paying more. If you pursue this strategy, be sure to deliver on your value promises.

5. Penetrate the market

Offer your rooms at the lowest price possible to draw in a crowd of guests to your small hotel.

Why? Most guests are familiar with the idea of running promotional discounts to raise awareness, so this strategy is great to get the word out about your property. However, it should not be long term – do it in short bursts or your guests may start thinking you’re of low value, and your profit margins will drop over time.

Work out what’s right for your small hotel

Each property is different, so measuring your success and tweaking your pricing to suit is instrumental to your success. How else will you know whether it has increased your occupancy rate and your revenue?

As a small hotel owner, you will have to make the final call on what you want to achieve most with your pricing and then put your chosen strategy in place.