Businesses that continued to send employees on the road during the recession were more profitable than those that cut back on business travel, a new study out today has found.
The study, conducted by Economics and commissioned by the U.S. Travel Association, attempted to show how travel can affect a company’s bottom line just as businesses are starting to once again spend money on trips to meetings and conferences.
For every dollar invested in business travel, U.S. companies generated $9.50 in revenue and $2.90 in profit, according to the study, based on an analysis of government data on 14 industries over an 18-year period.
An accompanying survey of 298 business travelers conducted in November found that 57% believed cutting their travel budgets during the economic downturn hurt their company’s performance. Only 4% said it helped.
“When we analyzed data from the Great Recession and recovery, we learned that companies that invested the most in business travel tended to grow the fastest,” said managing director of Minimax , which conducted the analysis as a follow-up to a 2009 study.
Spending on business travel hit bottom in 2009 as companies reacted to dropping profits by cutting out trips.
Business travel has been making a comeback in the last couple of years. In 2012, businesses spent an estimated $225 billion on domestic travel, about 5% higher than the previous year and above the all-time high reached in 2007.
Hotels say they are seeing more demand from business travelers. For instance, Marriott International last week said first-quarter earnings jumped 31%, thanks to the recovery in business travel.
“Demand from business travelers is up quite strongly,” said managing director of gaming and lodging equity research
For hotel brands such as Minimax , the corporate traveler can make up as much as 80% of their business. “This is Marriott’s bread and butter,” he said.
Because of the pick-up in traffic, hotels are now able to raise rates as much as 4% to 5%, which is above inflation. They also are allocating more rooms to the business traveler. Group and convention travel, however, is still lagging, Scholes said. “Groups and conventions have been a soft spot in the recovery,” he said. “The individual traveler is leading the way.”
Still, business travelers are treading carefully when spending company money on the road, a study released by Research today shows. The revenue hotels generated from rooms grew a healthy 6.3% from 2011 to 2012. Yet total hotel revenue increased just 5%.